I get a LOT of questions about blogging.
How to do it. Why to do it. Is it worth the time? What do I write about?
A blog is a great way to connect with your audience, share your knowledge, and establish yourself as an expert in a particular area. It can also build up your website’s search engine optimization.
I mean, who doesn’t want that?
It’s easy to get overwhelmed at the start line, and because copywriting (or sales writing) is both an art and a science, today I am sharing my go-to blog formula:
Step I: Intro
Grab their attention: pose a thought-provoking question or share a (brief) relevant story.
Not feeling very creative? Just go with the tried and true, “In this post, I’ll cover…”
Step II: The Nugget
The GOLDEN nugget. What are one to three valuable points you can share?
Keep this main content organized with easy-to-scan subheadings.
Step III: Summary
Summarize what you said. I love to use this step to include an example of how to put the nugget into practice.
Step IV: Call to Action
Don’t leave them hanging! ALWAYS have a takeaway action, such as:
- Get (your awesome) freebie
? PIN IT
Blogging allows you to organically mention and feature your products and services.
BUT- don’t get caught up in promoting your business and put that before providing value to your audience.
Corey-style pep talk: It doesn’t need to be perfect; it just needs to be shared.
Let me know if you need help getting started!