4 Ridiculously Simple Steps To Blog Success

My Go To Blog Formula

I get a LOT of questions about blogging.
How to do it. Why to do it. Is it worth the time? What do I write about?

A blog is a great way to connect with your audience, share your knowledge, and establish yourself as an expert in a particular area. It can also build up your website’s search engine optimization.
I mean, who doesn’t want that?

It’s easy to get overwhelmed at the start line, and because copywriting (or sales writing) is both an art and a science, today I am sharing my go-to blog formula:

Step I: Intro
Grab their attention: pose a thought-provoking question or share a (brief) relevant story.
Not feeling very creative? Just go with the tried and true, “In this post, I’ll cover…”

Step II: The Nugget
The GOLDEN nugget. What are one to three valuable points you can share?
Keep this main content organized with easy-to-scan subheadings.

Step III: Summary
Summarize what you said. I love to use this step to include an example of how to put the nugget into practice.

Step IV: Call to Action
Don’t leave them hanging! ALWAYS have a takeaway action, such as:

  • Share
  • Comment
  • Get (your awesome) freebie
4 Step Fail-Proof Blog


Blogging allows you to organically mention and feature your products and services.

BUT- don’t get caught up in promoting your business and put that before providing value to your audience.

Corey-style pep talk: It doesn’t need to be perfect; it just needs to be shared.

Let me know if you need help getting started!


Leave a Comment

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Scroll to Top