Here at WanderWeb, we specialize in combining web design and business strategy to make sure what you are doing is the smartest thing for their business.
And one of those smart things we recommend on the regular is email marketing.
And, not surprisingly, we get some blowback.
But today I am climbing to the top of the email hill. It’s a hill I shall stay upon forevermore (or until someone offers me a donut).
I stand firm(ish- I am in my 40’s, so nothing is truly “firm”) that email marketing is a great solution for small business, and the most effective way to make sales online.
The data proves it (and we love us some data here at WanderWeb).
Did you know?
Email marketing is high value.
You can expect an average return of $42 for every $1 spent.
With 99% of consumers checking their email on a daily basis, email marketing nurtures leads by making customers on your list aware of new products, discounts, and other services.
It’s also a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
? PIN IT
And (there’s more???!!!??)
People who buy products marketed through email spend 138% more than those who do not receive email offers.
So now you are likely thinking: “What about social media marketing?”
If you are wondering if social media converts even better, the average order value of an email is at least three times higher than that of social media. (Now, there are ways to make social media work for you, but it does not involve posting. And that is a topic for another day).
You’re also probably thinking, “But people hate email!“
Yeah, you’re not wrong. So you’ve got to do email right.
Over the next few weeks, I’ll show you how.
But in the meantime, we partnered with Maine Small Business Development Center to offer FREE online education about the beauty of email marketing.
Check it out:
And while you’re at it…
FREE EBook Alert!
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