Last week we compared posting on social media to email marketing and proved that email is the most effective way for small businesses to make sales online.
Email marketing summarized:
- Email marketing has an average return of $42 for every $1 spent
- People who buy products marketed through email spend 138% more
- The average order value of an email is at least three times higher than that of social media
So you’re probably wondering, “How do I create emails my customers want to receive?”
? PIN IT
Today I will show you how to create emails that would make a Floridian snake buy mittens.
Activate the Gimme Hands, if you will.
And now you’re thinking, “How do I sell without being sales-y?”
Check out our post about the Elements of Value pyramid, a great tool to make sure customers derive value from your goods or service.
Back to email marketing. I’ll be sharing my best email tips over the coming weeks, so stay tuned. But, of course, we’ve got to kick it off with a bang.
Here are two rules you MUST remember:
Email Marketing Rule #1:
Every email should be part of your overall business strategy
If you’re trying to decide what to send on a Sunday night, it’s too late.
Your topic should be planned in advance to move you towards your business goal, with an associated metric.
Don’t have a goal for this year? That’s okay- I got you, you gorgeous beautiful gumdrop. Goal setting is in WanderWeb’s December email marketing plan.
Email Marketing Rule #2 (this is the email marketing tip to rule them all):
TELL THEM WHAT TO DO
People are busy. Make it easy for them.
But, keep in mind that you only get ONE ASK.
So you gotta make it count.
Ask yourself, “If my reader does one thing and only one thing, what do I want them to do?”
Do you want them to:
- click a link
- take a survey
- make a purchase
Know your most wanted response from the email before you craft it.
Then use only one per email and use a minimum of three links to your call to action in the email body.
Four ways you can use email to make your ask:
- Weekly newsletter
- Follow up after purchase
- Abandoned cart recovery
- Seasonal campaigns
Great news! WanderWeb is currently accepting clients for web design and local search engine optimization, and we would love your referral.
Here’s the link to a free 15- minute consultation to use or share.