You already know that testimonials give you instant Street Cred.
So, here’s how to get amazing testimonials to share on your website, social media, print marketing, and in your email signature. AND testimonials are a great motivator to share among your team.
Getting testimonials by telephone is good, and video is better. Why?
- Follow ups are easier
- You can listen and take notes
- Recording is an option
In addition, avoid requesting testimonials by email so you can hear the customer’s voice and ask follow up questions.
Pro Tip: We’re so used to Zoom calls now… record the screen while getting your testimonial. Video obtained! (Just make sure you ask permission before you start recording).
Here are some tips for getting an excellent testimonial:
1. Let them know the call will take NO more than 5-10 minutes:
Make it easy for them to agree and give you feedback- 5 minutes is non-threatening and difficult to decline.
2. Pick your customers wisely:
Have these conversations with your longest-tenured customers, your most passionate customers, and your largest customers by revenue.
3. Schedule the conversation:
Here’s an incredibly flattering, no pressure email template to schedule a conversation with your customers.
Send this to two customers this week.:
“I’m reaching out to our very best customers, and you’re on the shortlist. We’re working on improving how we serve you and how we talk about what we do. I would value your experience and feedback on working with us. Do you have 10 minutes to speak on Thursday morning? Just looking for your take on how we’re doing. It would be a great help to us. Many thanks for considering my request. “
Now that you have them on the call, what do you ask?
Here’s your Testimonial Template:
1. What are some of your favorite things about working with us?
- If the customer says, “you save us time,” ask, “How much time?”
- You improve revenue. “How much revenue would you guess you have saved?”
- Gather your customer’s thoughts and emotions. “How does saving that time make you feel?”
2. Ask your customer to describe your company
- If you were talking about our company to someone like yourself, how would you describe us?
- What are the first three feelings that come to mind when you think about working with us?
Pro Tip: Follow up questions are key, and try to qualify everything you can.
Examples of follow up questions:
- Why do you say that?
- Why is that important to you?
- How are you improved by that?
[Bottom line] Listen and be present, and treat answers as threads to unwind, and you’ll have amazing testimonials to share in no time.