You already know that testimonials give you instant Street Cred.
So, here’s how to get amazing testimonials to share on your website, social media, print marketing, and in your email signature. AND testimonials are a great motivator to share among your team.
Getting testimonials by telephone is good, and video is better. Why?
- Follow ups are easier
- You can listen and take notes
- Recording is an option
In addition, avoid requesting testimonials by email so you can hear the customer’s voice and ask follow up questions.
Pro Tip: We’re so used to Zoom calls now… record the screen while getting your testimonial. Video obtained! (Just make sure you ask permission before you start recording).
Here are some tips for getting an excellent testimonial:
1. Let them know the call will take NO more than 5-10 minutes:
Make it easy for them to agree and give you feedback- 5 minutes is non-threatening and difficult to decline.
2. Pick your customers wisely:
Have these conversations with your longest-tenured customers, your most passionate customers, and your largest customers by revenue.
3. Schedule the conversation:
Here’s an incredibly flattering, no pressure email template to schedule a conversation with your customers.
Send this to two customers this week.:
“I’m reaching out to our very best customers, and you’re on the shortlist. We’re working on improving how we serve you and how we talk about what we do. I would value your experience and feedback on working with us. Do you have 10 minutes to speak on Thursday morning? Just looking for your take on how we’re doing. It would be a great help to us. Many thanks for considering my request. “
Now that you have them on the call, what do you ask?
Here’s your Testimonial Template:
1. What are some of your favorite things about working with us?
- If the customer says, “you save us time,” ask, “How much time?”
- You improve revenue. “How much revenue would you guess you have saved?”
- Gather your customer’s thoughts and emotions. “How does saving that time make you feel?”
2. Ask your customer to describe your company
- If you were talking about our company to someone like yourself, how would you describe us?
- What are the first three feelings that come to mind when you think about working with us?
Pro Tip: Follow up questions are key, and try to qualify everything you can.
Examples of follow up questions:
- Why do you say that?
- Why is that important to you?
- How are you improved by that?
[Bottom line] Listen and be present, and treat answers as threads to unwind, and you’ll have amazing testimonials to share in no time.
23 thoughts on “Want Instant Credibility? Here’s How To Get It”
I have recently started a website, the info you offer on this web site has helped me tremendously. Thanks for all of your time & work. Lorrayne Steven Aryn
There is certainly a lot to find out about this subject. I love all the points you made. Audra Roley Vig
I think this is a real great article post. Keep writing. Julienne Job Autry
Way cool! Some extremely valid points! I appreciate you penning this write-up and the rest of the site is very good. Tabbatha Andonis Reynolds
Very good post. I am experiencing many of these issues as well.. Loren Janek Noni
You made certain fine points there. I did a search on the theme and found a good number of persons will agree with your blog. Donielle Husain Rior
Excellent post! We will be linking to this great post on our website. Keep up the great writing. Kath Gannon Glynn
There is certainly a great deal to find out about this issue. I like all the points you made. Lidia Jeff Bulley
Anyway keep up the nice quality writing, it is rare to peer a nice weblog like this one these days.. Terra Jefferey Voccola
My partner and I stumbled over here coming from a different page and thought I might as well check things out. Nichole Gearalt Jayson
I have read so many articles or reviews on the topic of the blogger lovers except this article is actually a good piece of writing, keep it up. Colly Ruperto Rozalie
It is not my first time to pay a visit this web page, i am browsing this web site dailly and get good information from here every day. Monika Eal Frayda
Very good article. I will be dealing with some of these issues as well.. Kirbee Rowen Arabel
Thaks to my father who shared with me regarding this web site, this website is realy awesome. Cristy Fidole Wesley
It is no wonder so same things are going wrong in the meantime. Excellent WOrk for leading my team in the right area. Estella Roderich Rosa
This post will help the internet viewers for setting up new web site or even a weblog from start to end. Ysabel Nikos Olcott
Hello There. I found your blog the use of msn. This is an extremely well written article. Tyne Gunther Skylar
I really like your writing style, good information, thankyou for putting up : D. Tamarah Lockwood Malory
Howdy! This is kind of off topic but I need some advice from an established blog. Ashlie Lee Moir
Excellent article! We are linking to this particularly great post on our website. Keep up the good writing. Ardine Mischa Lesya
I enjoyed reading this. This page is liked by my bestie. I enjoyed reading this. You are a very persuasive writer. Bobbi Gun Ludlow
Impressive! I am amazed at how well you use words to get your point across. I would be interested in reading more of your work. Gigi Friedrick Spanjian
Only wanna input on few general things, The website style is perfect, the content material is very wonderful : D. Gay Vernor Viole