Years ago, I received a handwritten note from a patient I helped after having a bad experience. In my former life, I was a nurse and spent some time as a patient advocate.
In the note, she described how I listened to her and the impact this had on her. She enclosed a few postcards explaining that while she didn’t have much, these cards resonated with her, and wanted to share them with me. I treasure them to this day.
Did you know studies show that we vastly underestimate how much people love receiving “thank-you” letters? ❤️
I think sending a handwritten letter is one of the best ways to show your appreciation, and I challenge you to send notes of appreciation to your top three customers this week.
Action Step: Add a standing time on your calendar to send out at least one note every week.
Handwritten notes will make you stand out from the crowd, and I promise, yours will be the only handwritten note they receive that day, week, and maybe even that month.
Pro-tip: enclose something in the envelope that the receiving party can feel through the paper. This will evoke a sense of curiosity and make your note even more memorable.
Personally, I collect little trinkets, like bookmarks, cute clips, stickers- whatever catches my eye – to include with the card. This allows them to have something to make them think of my gratitude.
Here’s a four-step framework for your next handwritten message of appreciation:
1. Greet your customer by name.
2. Express your gratitude, clearly stating why you’re sending the note.
3. Include details about why you enjoyed your experience with this customer — this is a prime opportunity to be specific and thoughtful.
4. Repeat your thanks.
Have a great week!