How to measure SEO success


You’re not alone if the idea of calculating the return on investment (ROI) feels like navigating a maze. But fear not, we’re breaking it down into simple steps so you can see the profit potential of your SEO investment. 

Is SEO Worth It for Your Business?

First off, know your conversion rates (oh man, this involves… math). 

With 10,000 visitors, a generous 5% conversion rate means 500 potential leads.

Say half of them are interested: that’s 250 qualified leads.

Assuming you convert 40% qualified leads into actual sales, that’s potentially 100 sales.

Consider your average customer value: 

The value of a sale varies from business to business. Whether it’s a $40,000 deal or a $400 one, the average net value matters.

With 100 potential sales at $400 each, you’re looking at a cool $40,000 in net value from your SEO investment.

Decide how Much Can You Afford

Now, armed with this knowledge, figure out how much you can comfortably invest in your SEO endeavors.

While the formulas might not be perfect, they’re a practical way to size up your SEO investment.

Patience Is Key:

Investing in SEO is like planting a tree. While it takes time to grow, the results are evergreen, building upon themselves for years to come. 

The proof’s in the data: 

Average SEO Traffic Growth Over Time

Corey Daigle, Founder WanderWeb Websites and Search Engine Optimization

Pro tip?

Watch Out for Extra Costs: Keep an eye on potential extra costs like restructuring your website or adding more content. They might pop up along the way. 

SEO: Your Business Bestie

SEO isn’t a one-size-fits-all solution, but more often than not, it’s a game-changer for your business. 

Great News!

Are you interested in learning more about how WanderWeb can help your business grow?

Here’s the link to a FREE 15- minute consultation to use or share.

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