We talk a lot about keyword research and how that can affect your rankings on search engines. While this is true, keyword research is more than just the words you enter into the backend of your website. It’s also the words sprinkled across all your landing pages in your content/ copywriting.
Each page of your website should be carefully designed with all your
Ask yourself:
- Do my landing pages have keywords in each header?
- How about in the sub-headers and copy?
- Does each page have unique keywords that are relevant to the content on that landing page?
(psst… we can help with these questions!)
When building your content for each landing page on your website, try and have the consumers' searching habits in mind. There are five common types of internet search intent:
- 1. Informational Queries - Need to research and/or learn something
- 2. Navigational Queries - Looking for a particular website or source
- 3. Commercial Investigation - Compare products or services
- 4. Transactional Queries - Looking to make a purchase or booking
- 5. Local Queries - Looking for something specific to their geographical location
Copywriting is so pivotal when it comes to building a website. Don’t let not utilizing keywords be the reason your website falls low on search engine results pages. And as always, if you ever find yourself thinking “this is way too much for me to wrap my head around”, don’t worry – we got you covered! SEO stuff is like, kind of what we do! But if you’re interested in dipping your toes into keyword research, we have an awesome blog giving quick tips on where to start. No go forth and create awesome keyword rich content!
Great news!
WanderWeb is currently accepting clients for web design and local search engine optimization, and we would love your referral.
Here’s the link to a free 15- minute consultation to use or share.
https://portal.thewanderweb.com/public/appointment-scheduler/5e86a169f12a121320d5c9cb/schedule