Ok yes, we’re talking about link building again this week… but that’s only because we have more free tips for you! If you missed last week’s blog, we recommend reading that first, and then coming back to this one!
The best and easiest way to start building your link directory is *drum roll*… have great content! It’s that simple. If you don’t have great/ relevant content, then you won’t get great/ relevant links. Share through your content why you’re the expert. Or try giving your perspective on industry topics that are trending. Content that is relevant to your audience will go a long way, and is bound to be shared on other websites (because it’s so insightful), linking back to your original content piece on your website!
Another great way to build your links organically is repurposing content. This is a strategy that we preach to our clients. You can find us talking about it in our past blogs, webinars, infographics, social media, pretty much everywhere! We have a previous blog post on 7 Ways To Repurpose a Blog that would be a great starting point!
Collaborations with like minded companies or individuals is another way to build your links. You could shoot a piece of content with a business buddy, they share it on their site, you share it on yours. So on and so forth. This tactic will get your name out there and allow you to tap into a new audience. A very trendy example of this is linking up (no pun intended) with an influencer. This person(s) should align with your company’s mission and branding so the partnership will flow organically. And since they click with your company, it’s likely that their audience will too.
We can get pretty nerdy when it comes to talking about all the different SEO strategies out there for building your website’s authority through link building (like really nerdy). But the reality is, a lot of these tools are free and the tactics are pretty straightforward. Set aside the time to look at where your links are coming from and how you can start to build your link directory! Alternatively, if this isn’t something that makes you grin from ear to ear like it does us, don’t worry like I said before, we got you (Psst…Click the link below)!