Managing your Google Reviews doesn’t have to be as daunting as facing a hungry lion in the wild. In fact, with a little humor and a lot of patience, you can turn those negative reviews into positive customer experiences faster than you can say “I’m sorry you didn’t enjoy our gluten-free, vegan, paleo, keto, organic, locally-sourced, fair-trade, non-GMO, sustainable, and environmentally-friendly menu.”
Let’s go over some important tips for managing your Google Reviews. But first, What is Review Management? It is:
Ensuring your business appears trustworthy, and is maintaining a positive impression across the web.
Much like traditional reputation management, it’s all about perception. For online review management, that means building a positive brand image, one online review at a time, so that new customers see the company in the best possible light.
3 Tips for Helping Manage Your Google Reviews:
- Proactively asking customers to leave online reviews on popular sites (which we have a whole blog covering the right questions to ask!)
- Responding to both positive and negative reviews (here’s our top four tips for handing a bad review.)
- Promoting positive reviews to build trust with potential customers
Let’s throw some quick stats at you, to back up why this is so important:
When someone does a Google search for “example business near me” all the local businesses that relate to this search will appear, as will the star ratings. Star ratings is the average of ratings left for your business on Google, rated 1 through 5. Your potential customers will likely gauge their interest in your business based on this average. Poor management of your Google reviews could result in lost business, and we don’t want that!
We just want to give you a friendly reminder to pop into your Google review section of your profile frequently, and give a thank you to someone who’s left a nice review. And arguably more important, reach out to a customer who’s had a negative experience.
We know this can seem time consuming, so why not let us help?
Our agency has a Reputation Management service line where we help you streamline this process, and we do the heavy lifting for you!
WanderWeb is currently accepting clients for web design and local search engine optimization, and we would love your referral.
Here’s the link to a free 15- minute consultation to use or share.