Online Reputation 101: How to Handle Google Reviews Like a Pro


This might be controversial but managing Google Reviews doesn’t have to be difficult.

With a dash of humor and a dollop of patience, you can turn negative reviews into positive experiences faster than saying, “I’m sorry you didn’t enjoy our gluten-free, vegan, paleo, keto, organic, locally-sourced, fair-trade, non-GMO, sustainable, and environmentally-friendly menu.”

So, what is Review Management?

Review Management is about making your business look trustworthy and maintaining a positive image online – building a positive brand image, one online review at a time.

When working with local businesses, we suggest prioritizing Google as your main review platform, while considering Facebook and Yelp as secondary focuses.

Here are 3 tips to master Google Reviews:

  1. Ask customers to leave online reviews (check our blog for the right questions!)
  2. Respond to both positive and negative reviews (see our tips for handling bad reviews.)
  3. Promote positive reviews to build trust with potential customers.

Quick stats to back it up:

  • 97% of consumers look online for local businesses.
  • 99% read online reviews when browsing for local businesses.
  • 83% trust online reviews as much as personal recommendations.

Your Google star rating matters. Potential customers gauge their interest based on this average. Poor review management could mean lost business – and we don’t want that!

Remember to check your Google review section, thank those with nice reviews, and reach out to fix negative experiences.  

If managing reviews feels time-consuming, let us help! Our Reputation Management service can streamline the process, doing the heavy lifting for you.

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