Today you’re going to learn how to make your marketing emails pass the SPAM filter and hit your customer’s inbox.
Sending emails that your customers open is important to the bottom line of your business. Why? Because:
- Email marketing has a $42 return for every $1 spent.
- The average email purchase is three times higher than social media.
- You won’t waste time on marketing that doesn’t make money.
- 47% of email recipients open an email based on the subject line alone.
Email Open Tip #1: Your Email subject lines count.
Here are examples of awesome subject lines and why they work:
- “Uh-oh, your prescription is expiring” from Warby Parker: uses FOMO
- “Check out my new “man cave” [PICS]” from Digital Marketer: peaks CURIOSITY
- “Deals That Make Us Proud (Unlike Our Nephew, Steve)” from Groupon: it’s FUNNY
- “Products the celebs are wearing” from Sephora: appeals to VANITY
- “Flash. Sale. Alert.” from HP: compelling OFFER
- “You’re missing out on points.” from JetBlue: creates a sense of URGENCY
- “Feed your guests without breaking the bank” from Pizza Hut: touches on a PAIN POINT
? PIN IT
And while we are on the topic of email subject lines…
Email Open Tip #2: Death to SPAM.
69% of email recipients report email as spam based solely on the subject line.
So here are a few common “rules” that might help you create catchy email subject lines that are more likely to be opened:
- Keep your subject line to around 50 characters
- People love alliteration
- Use CAPS sparingly
- Personalize it with a name if you can
- [Brackets] and numbers have higher open rates
- You can always A-B test a couple different subject lines
While you’re at it, avoid these SPAM trigger words so you don’t get caught by the SPAM filter:
In addition to a great subject line, you will improve your chance of staying out of SPAM by sending content regularly and removing inactive subscribers from your list.
Email Open Tip #3: Don’t forget about email preview text.
Preview text is that bit of text below or next to an email’s subject line in the inbox. Generally, between 35-90 characters, your preview text will give extra insight into what’s inside the email, compelling the reader to open and read the email instead of hitting delete. So pay attention to the first couple of sentences of your email.
Good luck! We’re always here if you have any questions.
Happy emailing, my friend!
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