SEO or Search Engine Optimization can help you improve your rankings in search engine results, likely making a significant impact on your company’s most important goals, like increasing your leads and sales.
Looking for first page ranking? Need more relevant traffic to your website and a higher conversion rate with effective SEO services? To draw potential buyers to your website, you need full-proof Maine SEO services that are not just effective but sharp enough to cut through your competition.
Effective SEO requires planning, research, and a comprehensive understanding of your business goals. We do our homework, so we can create a strategy that will be effective.
SEO targets quality traffic
SEO is an inbound marketing strategy. Inbound marketing methods are customer-driven, making helpful information more accessible and allow your audience to easily find you.
SEO is more convenient for consumers and often results in more qualified leads for your business. Unlike traditional outbound advertising channels, like cold-calling, inbound marketing, like SEO, allows your product or service to be easily found by your customers via search engines.
SEO allows you to reach your audience while they’re already considering making a purchase or contracting a service — increasing the chances that your marketing messages will translate into sales and leads.
You don’t need to pay for ads in SEO
Google’s organic rankings are based on an algorithm that determines the best results for each search. This means that once you’ve created a page with high-quality content that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it with no ongoing cost.
With SEO, you have the potential to avoid paying this amount and earn traffic to your site with no ongoing costs at all. You might need to add to or update the page, but when it comes down to it, your valuable spot in search results is free of charge.
This is a major difference from PPC ads, which involve a cost every time a user clicks and visits a page. To give you an idea of what just how big of an advantage this is, just consider that the average cost per click (CPC) is greater than $2 per click.
SEO gets more clicks that pay per click advertising. Today’s customers know which spots advertisers are paying for and choose to visit pages the search engine has determined to be the best.