Having trouble with your email open rates? Working on your subject lines will help, but there may be other factors at play.
I always recommend starting easy, so keep it to just two things:
- Click through rate (CTR)
- Open rate
Does your subject line create a sense of urgency? Does it leave your readers curious and wanting to know more? Is it short and sweet? If you must make your subject line on the longer side, make sure to put the important stuff first!
? PIN IT
Always keep in mind that more than 50% of emails are read on a mobile device. So formatting your subject lines and emails for mobile devices is more important than ever. We cover that more in our blog HERE.
You’ve probably asked yourself this question a thousand times. Are my emails being opened? If you’d made it this far into this blog, then we appreciate you! Here at WanderWeb we know first hand the hard work and time you put into your emails **cough** hence our weekly email **cough**.
So we want to make sure that your emails are getting read!
Here are four things you can check if your emails aren’t being opened
- Is the email viewable? If your email doesn’t read well on a user’s device, they won’t bother trying to decipher it.
- Are you being a pest? If you’ve been emailing folks every day, they may be fed up with you and won’t be as likely to open your emails if you’ve been making yourself an annoyance.
- When did you send it? Many people don’t check their emails as often on the weekend. Check out our post on the best times to send an email newsletter.
- Quality of your email list. Is this a solid, targeted email list? If your list isn’t high-quality, it may reflect in your open rates.
Great news! WanderWeb is currently accepting clients for web design and local search engine optimization, and we would love your referral.
Here’s the link to a free 15- minute consultation to use or share.