We get a LOT of questions about blogging.
How to do it. Why to do it. Is it worth the time? What do we write about?
A blog is a great way to connect with your audience, share your knowledge, and establish yourself as an expert in a particular area. It can also build up your website’s search engine optimization.
I mean, who doesn’t want that?
It’s easy to get overwhelmed at the start line, and because copywriting (or sales writing) is both an art and a science, today I am sharing my go-to blog formula:
Step 1: Intro
Grab their attention: pose a thought-provoking question or share a (brief) relevant story.
Not feeling very creative? Just go with the tried and true, “In this post, I’ll cover…”
Step 2: The Nugget
The GOLDEN nugget. What are one to three valuable points you can share?
Keep this main content organized with easy-to-scan subheadings.
Step 3: Summary
Summarize what you said. I love to use this step to include an example of how to put the nugget into practice.
Step 4: Call to Action
Don’t leave them hanging! ALWAYS have a takeaway action, such as:
➤ Share
➤ Comment
➤ Get (your awesome) freebie
Blogging allows you to organically mention and feature your products and services.
BUT- don’t get caught up in promoting your business and put that before providing value to your audience.
WanderWeb pep talk: It doesn’t need to be perfect; it just needs to be shared.
Let us know if you need help getting started, we’d love to help!
GREAT NEWS!
WanderWeb is currently accepting clients for web design and local search engine optimization, and we would love your referral.
Here’s the link to a FREE 15- minute consultation to use or share. https://portal.thewanderweb.com/public/appointment-scheduler/5e86a169f12a121320d5c9cb/schedule
