What website goals should you set?
Get more leads? Improve your day to day operations? Hire more staff?
Your website can help with all these things. Here’s how.
Does your website have a goal?
If you’re not sure, no worries. We got you.
Here are some of the things we help our clients do on the regular, by leveraging business systems and using smart web design:
- Increase revenue
- Maximize profitability
- Improve customer experience
- Reduce personal working hours
Sounds great, right?
It’s all about deciding on a specific goal and laser focusing on it.
Here are some common goals we help our clients achieve. Today, think about what goals would be most impactful for your business and then take a look at your website with fresh eyes.
Generate More Qualified Leads
Getting more leads is the most common goal we see for business websites. To measure lead increase, I recommend setting a percentage rate increase instead of an absolute lead count, which accounts for monthly traffic fluctuations, allowing for meaningful measurement.
Goal example: Increase the number of monthly qualified leads by 15%.
Automate Workflows
This one’s my favorite. Did you know you can save money using the website by optimizing the flow of information and automating tasks (like scheduling!) by integrating your website with other systems? Email automation, CRM, accounting software, and applicant tracking systems, to name a few.
Goal example: Reduce admin time by 10% by implementing online customer support on the website.
Increase Employment Applications
A hot issue right now! This goal looks at the number of job applications submitted through the website.
Goal example: Increase the number of job applicants by 25%.
It’s all about maximizing ROI
Because why invest in any resource for your business if it doesn’t increase the bottom line? Each example above has a direct correlation to ROI.
How does your website contribute to the bottom line?
Are you struggling with your website’s SEO and online sales?
Convert those website visitors into customers with our 14 point Website Checklist ⬇
