Time and time again you’ve heard us talk all about high-converting websites. Today we’ve broken that topic down into two essential components:
- Search engine optimization conversion copy (SEO sales writing)
- High-quality images that tell your brand story.
Why are these two details so simple, yet so important?
Because Google eats with words, and buyers eat with their eyes (Hungry yet? Or just us…)
Here at WanderWeb our specialty is SEO Copywriting, it’s what we do! However, we also spend quite a bit of time tweaking images for our website designs!
In addition to making Google love you by tagging images for search engine optimization and considering site speed, we have to plan for landscape-style wide-screen computers and portrait-style mobile devices.
? PIN IT
How, you ask?
Don’t worry, we got you!
Here are three of our go-to photo enhancing tricks we use on the regular (and a Bonus! Read to the end, so you don’t miss our favorite):
To start with, we partner with Story Silo Media for professional brand photography. Sarah and her team understand commercial photography and can anticipate what we will need to create a website that converts.
Ninja Trick #1: Use a gradient to add text over photos
It’s super tricky to add colored text over photos, so we generally stick to shades of white and black. If your text doesn’t show up well, don’t worry about it- add a gradient.
Ninja Trick #2: Images that are placed closely to each other are assumed to be associated. Leading the eye is a crucial component of web design!
Ninja Tip #3: Transparent images make great backgrounds!
We use Canva for our web design image enhancements.
And as an added bonus, here is one of my very favorite free tools: Remove.bg, works like magic! We hope these tricks and tips help you use images in your marketing.
Apply to be on our waitlist for web design and local search engine optimization, and we would love your referral!
Here’s the link to a free 15-minute consultation to use or share.